It’s true that sweepstakes are effective marketing strategies with customer surveys. But there are some rules of the game here. For instance, when you have administered a survey mail campaign for the first time to your target customers, you should figure out whether this is the right time to offer sweepstakes and contests! A better strategy would be to begin a minimal or baseline response rate for your marketing target group. Most organizations can do without offering incentives to improve the response rates. But when you’re not satisfied with the rate of response for your survey, at least you’ll have a basic response rate that you can compare with sweepstakes based campaigns. This will also let you understand which one is more effectiveness or whether your customer survey sweepstakes are worth the investment you’re making!
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